About the role
- Plan and execute short-form content (Reels/UGC style videos)
- Come up with fresh creative concepts and relatable angles
- Shoot content independently using a phone/camera
- Explain product features and benefits naturally on camera
- Create content that feels authentic, engaging, and conversion-focused
- Stay updated with trends, hooks, and social media content styles
- Work closely with the marketing team for campaign execution
- Strong confidence and camera presence
- Good communication and storytelling skills
- Ability to simplify and explain products clearly
- Creative mindset with strong content ideation skills
- Understanding of Instagram Reels/TikTok style content
- Basic editing skills are a plus
- Prior experience in UGC/content creation is preferred
- Understand performance marketing content
- Know how to create strong hooks and retention-driven videos
- Have experience working with brands/products