About the role
- Develop and implement a comprehensive content strategy aligned with business and marketing goals.
- Conduct audience research to understand target demographics, behaviors, and pain points.
- Define content goals, themes, and messaging frameworks for different channels.
- Oversee the creation of high-quality, engaging, and SEO-friendly content (blogs, website copy, whitepapers, social media, etc.).
- Collaborate with writers, designers, and video teams to ensure brand consistency.
- Optimize content for SEO, readability, and conversion.
- Plan and maintain an editorial calendar to ensure timely content publishing.
- Manage content workflows, approvals, and revisions efficiently.
- Conduct keyword research and implement SEO best practices.
- Monitor content performance using tools like Google Analytics, SEMrush, or Ahrefs.
- Adjust strategy based on data insights and engagement metrics.
- Develop content distribution plans for social media, email marketing, and paid channels.
- Collaborate with social media and digital marketing teams to amplify reach.
- Explore partnerships, guest blogging, and influencer collaborations.
- Work closely with marketing, product, sales, and leadership teams to align content with business objectives.
- Gather insights from internal teams to create valuable, relevant content.
- Stay updated on industry trends, competitor content strategies, and new content formats.
- Experiment with new content approaches, AI tools, and interactive formats.