About the role
Responsibilities:
- Researching and writing high-quality content like product descriptions, user manuals, website content, etc.
- Optimising content for search engines using keywords, meta tags and other SEO techniques.
- Collaborating with other teams like designers and developers to align content with the company's brand.
- Measuring the content's success by tracking KPIs like website traffic and conversions.
- Creating and executing a content calendar.
- Reviewing, editing and proofreading content.