About the role
Dylect — a brand of eTrade, proudly recognized as a Great Place to Work and featured among the Top 30 FUTURE READY workplaces by Fortune India and CEIL HR in 2024 — isn’t just a brand; it’s our bold take on what the future of lifestyle technology should feel like.Born in India, built for India, we’re reimagining technology, electronics, and appliances for the modern Indian household— with cutting-edge design, reliable performance, and prices that truly make sense. Dylect has quietly become a favorite in homes across the country. We’re not just growing— we’re building the next big thing in lifestyle just a few months, Dylecthas evolved from a challenger brand into a breakout success— winning hearts (and carts) across India. We’re scaling rapidly across Amazon, Flipkart, and leading quick commerce platforms, with a loyal, growing customer base that loves what we deliver. If you’re excited to disrupt, shape consumer choices, and grow alongside a brand on the rise — you’ll feel right at home with us.
Role Overview: Content Writer
We're looking for a creative and consumer-first Content Writer who can transform ideas into compelling stories that build brands and drive engagement. You'll be responsible for creating high-impact content across digital, social media, product launches, packaging, websites, and marketing campaigns. If you have experience working with startups and have helped build consumer brands from the ground up, we'd love to hear from you.
Key Responsibilities
- Develop engaging, original, and conversion-focused content across digital, social media, website, blogs, emailers, product listings, and marketing campaigns.
- Write compelling brand stories, campaign copies, product descriptions, taglines, and ad copies.
- Collaborate with the Brand Marketing, Design, and Product teams to create integrated marketing campaigns.
- Create content calendars and maintain a consistent brand voice across all customer touchpoints.
- Write scripts for reels, videos, influencer campaigns, and promotional content.
- Craft packaging copy, product inserts, brochures, and other offline marketing collateral.
- Conduct market and competitor research to identify content opportunities and emerging trends.
- Optimize content for SEO and customer engagement.
- Leverage AI tools (ChatGPT, Gemini, Claude, etc.) to enhance content quality and productivity while maintaining originality.
- Proofread and edit content to ensure clarity, accuracy, and consistency.
- Excellent written and verbal communication skills.
- Strong copywriting and storytelling abilities.
- Experience writing for consumer brands across digital and offline channels.
- Understanding of SEO principles and social media content strategies.
- Familiarity with AI content generation tools.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Ability to adapt tone and messaging for different audiences and platforms.
- Bachelor's or Master's degree in Journalism, Mass Communication, Marketing, English, or a related field.
- 1–3 years of experience as a Content Writer, Copywriter, or Content Marketing Executive.
- Experience in startups or D2C/e-commerce brands is preferred.
- Prior exposure to Home Décor, Home & Kitchen, Lifestyle, Furniture, or Consumer Durable categories is highly desirable.
- Portfolio showcasing digital campaigns, social media content, brand communication, blogs, and marketing copy is mandatory.
- Creative thinker with a passion for building brands through words.
- Self-driven, proactive, and comfortable working in a fast-paced startup environment.
- Strong collaboration and stakeholder management skills.
- Someone who understands consumer behavior and can write content that informs, engages, and converts.