Content Writer

§Execute on the content production strategy that aligns with our brand’s vision and marketing objectives, driving significant engagement and sales leads.

§Research and write high-quality, SEO-optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.

§Craft persuasive, conversion-focused content that aligns with campaign goals and brand voice. In line with multi-format writing expectations.

§Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.

§Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.

§Adapt writing style for different platforms and audiences, shifting between long-form blog narratives and punchy ad or landing page copy.

§Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.

§Work on multiple content projects simultaneously and meet deadlines.

§Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.

§Proven content writing & strategy experience in B2B/IT industry.

§Strong SEO-optimized writing across blogs, ads, websites, social, email, whitepapers.

§Ability to write persuasive, conversion-focused copy in multiple formats.

§Strong research & analytical skills for market/competitor insights.

§Excellent editing, proofreading, and adaptability across platforms.

§Experience collaborating with design, SEO, marketing & product teams.

§Strong project & time management; ability to handle multiple projects.

§Excellent communication skills (written & verbal).

§Ability to work independently and in teams.