About the role
Responsibilities:
- Develop and execute content strategies aligned with Sudathi's brand vision, growth goals, and seasonal campaigns.
- Plan and execute SEO-driven content strategies to boost organic traffic, visibility, and conversions.
- Create engaging blog posts, website content, landing pages, and product descriptions optimized for high-ranking keywords.
- Conduct in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to identify opportunities.
- Collaborate with designers, product teams, influencer marketing, and social media managers to ensure cohesive storytelling across platforms.
- Monitor content performance using Google Analytics, Search Console, and other tools; optimize strategies based on insights.
- Stay updated on Google algorithms, SEO best practices, and emerging digital trends to keep Sudathi ahead of the curve.
- Ideate and deliver culturally relevant content and blog topics that align with Indian fashion, festive moments, and customer behavior.
- Plan and manage content calendars, ensuring timely execution of campaigns and product launches.
- Track performance metrics, analyze outcomes, and refine strategies for maximum impact.
Requirements:
- More than 2+ years of experience in a content, strategy, or creative lead role (agency or brand side).
- Strong knowledge of fashion or consumer behavior, especially in the D2C space.
- Prior experience with digital-first campaigns, especially short-form content.
- Ability to write compelling campaign copy and creative briefs.
- Comfortable in fast-paced, iterative environments with high-volume content needs.
- Required Skills: Campaign Ideation and Execution; Scriptwriting and Copywriting; Branding and Visual Direction; Social Media Trends and Platform Algorithms; Team Management and Leadership; Strong Communication and Presentation; Data-Driven Creativity; Creative Brief Writing; Digital Marketing Knowledge; Attention to Detail; and Timely Delivery.