Content Writer

TCS is hiring Content Writing

Location – Hyderabad

About the Role:

The role of Manager Scientific Writing involves updating / creating and reviewing scientifically / medically accurate content for commercial and medico-marketing assets such as newsletters, RTEs, civics, social media posts, websites, digital and print brochures, banners, etc. This person will be required to update the content for existing / new assets for Sponsor Brand / products such that they reflect the most recent changes to Important Safety Information (ISI) / Prescribing Information (PI) / Other reference documents. These updates need to be consistent with the stringent MLR guidelines and specifications (Medical- Legal-Regulatory). This role will be a part of Studio Operations and will have to demonstrate strong collaboration with colleagues across all Sponsor sites (India, US, Ireland and Mexico), operate in a metricized environment, maintain highest quality standards, and live Sponsor values and behaviours every day.

Key Responsibilities:

• Develop and review scientifically accurate, engaging, and compliant promotional materials including iCVAs, brochures, digital campaigns, Emails, social media posts, banners etc.
• As a SME, to engage with content owners to gain a comprehensive understanding of the brand strategy and the corresponding content plan and messaging.
• Ensure messaging is consistent with brand strategy and aligned with approved product positioning.

• Partner with cross functional teams including creative to plan and execute content strategy across the brand journey stages in different platforms.
• Support omnichannel content planning by identifying opportunities to repurpose scientific content for multiple formats and platforms targeting different audiences.
• Contribute and develop modular content models.

• Monitor and interpret label updates and ensure timely content revision across all promotional assets.
• Liaison with editorial, creative and regulatory teams to ensure alignment of promotional content with latest approved label.

• Manage and mentor junior writers, providing guidance and training on commercial writing, label integration and compliance standards.
• Develop and maintain label update checklists, to ensure consistency of the updates across materials.
• Partner with scientific writers, creative and digital teams to ensure efficient, high-quality content development workflows.

Essential Requirements: