Copywriter

Role:  Copywriter 

Location:  Mumbai, India

About the role: 

Working in true collaboration with our client we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs based content and digital media campaigns’.

The brands are at the forefront of contemporary thinking, utilising in depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.

As a Copywriter you will be an integral part of the team. You will need to combine deep understanding of the trends and concerns inherent to the beauty industry with a varied skill set that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will primarily involve writing for digital/web: you’ll help brands fit their tone of voice to this landscape and advise on content that’ll powerfully connect with consumers. To do this you’ll need to be an expert storyteller able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy.

You’ll also occasionally be asked to team up with other creatives to help conceptualise larger projects (I.E. videos, key visuals, social media campaigns). And due to the nature of OLIVER’s in-house agency model you’ll also need to be confident interacting directly with clients.

The role will support one of India’s leading beauty and cosmetics brands, working across its diverse product portfolio.

What you will be doing:

• Develop engaging, platform-first copy across social media, digital content, CRM, e-commerce, influencer initiatives, and integrated campaigns. 
• Translate brand objectives and briefs into fresh, impactful creative concepts and narratives. 
• Craft everything from social captions, scripts, and video content to campaign ideas, taglines, and long-form storytelling. 
• Stay on top of beauty, lifestyle, fashion, social, and internet culture trends to bring relevant and contemporary thinking to the brand. 
• Collaborate closely with designers, content creators, community managers, and marketing stakeholders throughout the creative process. 
• Adapt content and messaging for different audiences, platforms, and stages of the consumer journey. 
• Ensure all communication aligns with Lakmé's brand voice, tone, and positioning.
• Participate actively in brainstorming sessions and contribute ideas that can drive engagement, conversations, and brand love. 
• Manage multiple projects simultaneously while maintaining quality and meeting deadlines in a fast-paced environment. 
• Use insights, performance data, and consumer behaviour trends to inform creative work and optimise future content.

What you need to be great in this role: 

• 2+years of strong experience in copywriting, content creation, advertising and digital marketing
• A thorough understanding of the language and needs inherent to writing for beauty brands
• You can write with equal ease across short-form, long-form, social, digital, and campaign formats. 
• Understanding the nuances of beauty, skincare, makeup, lifestyle, and culture-driven communication. 
• A powerful grasp of how content can play out across multiple mediums
• Able to use data and insight to inform creative
• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
• Confident presenting and communicating clearly to other team members and clients.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18832

#LI-Onsite - #LI-SP1