About the role
●Develop and execute a comprehensive advertising
strategy that aligns with the company's goals and objectives.
●Creative advertising copy that are aimed for
global audiences including big ideas, communication strategies, messaging, and
campaign roll-out plans.
●Creative copywriting for video production,
including story boarding and scripting.
●Create ad-worthy digital copy for social media and
performance marketing campaigns.
●Create content including writing, editing, and
proofreading, to ensure accuracy, consistency, and adherence to brand
guidelines.
●Stay up to date with industry best practices and
emerging trends in content marketing and digital strategies.
●Collaborate with external partners, agencies, and
influencers to amplify the reach and impact of content campaigns.
Requirements
●Bachelor's degree in marketing, communications,
journalism, or a related field. A master's degree is a plus.
●Proven 3 years’ experience in content strategy
development and digital marketing.
●Experience of working with digital agencies and
US/global client base.
●Proven campaign results to showcase creativity
and content excellence.
●Strong understanding of digital marketing
channels, including advertising campaigns, social media, digital ads, email
marketing, SEO, and content management systems.
●Excellent written and verbal communication
skills, with the ability to create compelling and engaging content.
●Creative thinking and problem-solving abilities,
with a keen eye for detail.
●Up-to-date knowledge of content marketing trends,
emerging technologies, and industry developments.