About the role
Key Responsibilities1.Creative & Strategic Contributions
- Lead brainstorming sessions and creative workshops to generate campaign ideas.
- Conceptualize, write, and present campaign pitches (including OOH, digital, ad films, and integrated campaigns).
- Develop engaging and impactful copy for OOH, ad films, and creative campaigns, while providing oversight for social media content.
- Translate client briefs into creative strategies, ensuring ideas are innovative, effective, and aligned with brand objectives.
- Partner with design, video, and client-servicing teams to deliver cohesive campaign outputs.
2.Team Leadership & Mentorship
- Serve as the Functional Reporting Manager for the Copy Team, guiding writers in creative skill-building.
- Audit and review copywriters’ work, identifying strengths and areas for improvement.
- Provide constructive feedback and personalized coaching to help team members grow.
- Foster a learning-oriented, collaborative environment aligned with Alter’s culture and values.
- Ensure copywriters receive mentorship and creative guidance while their operational tasks are managed by their Operational Manager.
3.Client & Industry Engagement
- Represent Alter in client meetings and pitches, articulating creative ideas with clarity and conviction.
- Stay updated with advertising and creative trends, applying insights to enhance campaigns and guide the team.
- Champion Alter’s brand voice, values, and creative processes both internally and externally.
Requirements1.Education & Experience
- Bachelor’s or Master’s degree in Mass Communication, Advertising, Journalism, or related field.
- 5-8 years of experience in advertising/copywriting, with proven expertise in campaign development and ad film writing.
- Demonstrated experience leading pitches and client presentations.
- Prior experience mentoring or managing a team of writers is highly preferred.
2.Skills & Competencies
- Exceptional conceptual thinking and copywriting skills across mediums (OOH, ad films, integrated campaigns).
- Strong knowledge of social media copywriting fundamentals.
- Excellent communication and presentation skills.
- Ability to guide, inspire, and mentor creative teams.
- Strong organizational and people management skills.
- Deep understanding of advertising industry standards, trends, and creative processes.
3.Personal Attributes
- A creative thinker with a strong strategic mindset.
- A natural leader with humility and openness to feedback.
- Values-driven, embodying Alter’s culture of adaptability, learning, teamwork, ownership, and respect.
- Ability to thrive in high-pressure environments while maintaining composure and professionalism.