About the role
- Develop monthly content strategies & campaign calendars for brands.
- Research industry trends, competitors, and audience insights to shape creative direction.
- Collaborate with content writer & video specialist to conceptualize & execute campaigns.
- Ideate AI-driven content ideas (image, video, motion graphics) for innovative storytelling.
- Work on catalogue strategy & product storytelling for multiple brands.
- Track campaign KPIs (engagement, reach, conversions) and refine strategies.
- Support client-servicing team in presenting strategies and campaign ideas.
RequirementsSkills & Qualities:
- Exposure to branding or advertising agencies.
- Understanding of Meta Ads / Paid promotions.
- Basic design sense to brief creative teams better.
- Comfort in client-facing discussions.
- Ability to translate business objectives into creative content plans.
- Good understanding of AI tools for content creation.
- Excellent communication (English + Hindi preferred).
- A natural storyteller who can think visually, socially, and strategically.