CRM Executive

We are looking for a driven and analytical CRM, Growth and Performance Marketing Executive with 2-3 years of hands-on experience in customer lifecycle marketing, paid campaigns, and growth initiatives. The ideal candidate should have experience in managing CRM campaigns, optimizing digital acquisition channels, and driving customer engagement and conversions through data-driven marketing strategies.

The core responsibilities for the job include the following:

CRM and Lifecycle Marketing:

• Plan and execute CRM campaigns across Email, SMS, WhatsApp, Push Notifications, and In-app channels.
• Segment customer audiences based on behavior, engagement, and lifecycle stages.
• Create automated customer journeys for onboarding, retention, reactivation, and upselling.
• Monitor CRM campaign performance metrics such as open rates, CTR, conversions, retention, and LTV.
• Coordinate with design and content teams for campaign creatives and communication.

Growth Marketing:

• Identify growth opportunities across acquisition, activation, retention, and referral funnels.
• Conduct A/B testing for landing pages, ad creatives, messaging, and user journeys.
• Analyze user behavior and funnel performance to improve conversion rates.
• Work closely with product and sales teams to drive customer acquisition and engagement initiatives.

Performance Marketing:

• Track campaign KPIs, including CAC, ROAS, CPL, CPI, and conversion metrics.
• Allocate budgets effectively to maximize performance and ROI.
• Generate performance reports and actionable insights using analytics tools.

Requirements:

• 2-3 years of experience in CRM, Growth Marketing, or Performance Marketing roles.
• Hands-on experience with CRM tools such as HubSpot, WebEngage, MoEngage, Clevertap, Zoho CRM, or similar platforms.
• Experience managing paid campaigns on Google Ads and Meta Ads Manager.
• Strong understanding of marketing funnels, customer segmentation, and retention strategies.
• Proficiency in Google Analytics, Excel/Google Sheets, and reporting dashboards.
• Analytical mindset with strong problem-solving skills.
• Excellent communication and stakeholder management abilities.

Preferred Qualifications:

• Experience in D2C, SaaS, e-commerce, Fintech, or Consumer Tech industries.
• Knowledge of attribution models, marketing automation, and conversion tracking.
• Familiarity with SQL, Mixpanel, or marketing analytics tools is a plus