About the role
We're hiring a Digital Marketing Executive to own SEO, Google Ads (PPC), analytics, and content marketing for the firm's digital presence. You'll work closely with our in-house content and social media specialist and report to our HR & Operations lead.
Responsibilities:
- Plan and execute SEO (Search Engine Optimisation) strategy on-page, technical, and content-led to grow organic search visibility.
- Manage and optimise Google Ads (PPC) campaigns: keyword research, ad copy, budget and bid management.
- Set up and monitor Google Analytics (GA4) and Google Search Console; report on traffic, conversions, and cost-per-lead.
- Write and edit SEO-optimized website content and blog articles (legal-industry content, reviewed with our attorneys for accuracy).
- Support email marketing and CRM-based lead nurture campaigns.
- Coordinate with our social media specialist on content aligned to marketing goals.
- Track and report on lead generation performance monthly.
Requirements:
- 1-3 years of hands-on experience in Digital Marketing, SEO, Google Ads / PPC, or Performance Marketing.
- Working knowledge of Google Analytics (GA4), Google Search Console, and Google Ads / Google AdWords.
- Strong written English and basic content/copywriting ability.
- Familiarity with SEO tools (Ubersuggest, SEMrush, Ahrefs, or similar) is a plus.
- Google Ads, Google Analytics, or HubSpot certifications are a plus, not mandatory.