About the role
Key ResponsibilitiesPerformance Marketing
- Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
- Track and improve CPC, CPL, CPA, CAC, ROAS, and CVR.
- Execute technical, on-page, and off-page SEO.
- Conduct keyword research, competitor analysis, SEO audits, and content-gap analysis.
- Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.
- Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
- Analyze funnels and attribution to identify improvement opportunities.
- Drive qualified leads through paid and organic channels.
- Track lead quality and funnel conversion rates.
- Work with Sales to improve lead conversion and landing-page performance.
- Build workflows in n8n, Zapier, or Make, and connect CRMs, APIs, and webhooks.
- Use ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.
- Support social media campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.
Requirements
- 2-5 years of hands-on digital marketing experience with proven results in lead generation and customer acquisition
- Strong skills in paid advertising, SEO, GA4, GTM, Search Console, and conversion tracking
- Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets
- Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations
- Solid grasp of funnels, CRO, and ROI optimization
- Strong analytical, communication, and problem-solving skills
- Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field
Good to Have
- Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation
- Familiarity with HubSpot, Salesforce, or Zoho
- Basic knowledge of HTML, JavaScript, and website architecture
What Success Looks Like
- First 30 days: Audit existing campaigns, tracking, and reporting, and fix gaps.
- First 60 days: Launch optimized campaigns and dashboards, and automate at least two manual workflows.
- First 90 days: Deliver measurable improvement in CPL, lead quality, and conversion rate.
Why Join Us
- Ownership of real budgets and measurable results
- Hands-on exposure to paid media, SEO, automation, and AI in one role
- Access to premium marketing and AI tools, with learning support
- A collaborative team that values testing and data-driven decisions