About the role
This hands-on internship offers a unique opportunity to gain real-world experience in performance marketing, lead generation, and audience targeting while working with live campaigns and actual budgets. You’ll collaborate closely with cross-functional teams, analyze campaign performance, and learn how data-driven strategies drive customer acquisition and business growth. This role is ideal for curious, self-motivated individuals eager to build foundational skills in digital advertising and performance marketing.
Responsibilities
- Support lead generation initiatives, including campaign setup, audience segmentation, and retargeting strategies.
- Conduct audience research and contribute to targeting, segmentation, and creative alignment.
- Monitor campaign performance using key metrics such as CTR, CPC, CPL, and ROAS; assist in basic optimizations.
- Collaborate with the creative team to develop and refine ad copies, visuals, and campaign assets.
- Participate in A/B testing of creatives, audiences, and ad copy variations.
- Track campaign results and prepare concise performance summaries and reports.
- Learn and apply foundational concepts in keyword research, search ad structure, and campaign organization.
- Gain practical experience with marketing funnels, conversion tracking, and pixel/event setup.
- Stay informed about platform updates and emerging trends in digital marketing.
RequirementsRequirements:
- Basic understanding of digital marketing principles and online advertising fundamentals.
- Foundational knowledge of social media marketing and paid campaign mechanics.
- Analytical mindset with interest in interpreting performance data and metrics.
- Proficiency in using spreadsheets (e.g., Google Sheets or Excel) for reporting and tracking.
- Strong communication and coordination skills for effective team collaboration.
- Proactive attitude and eagerness to learn in a fast-paced, results-driven environment.
- Real-world strategies for lead generation and performance marketing.
- Audience targeting, retargeting, and customer segmentation techniques.
- Campaign optimization methods to reduce cost per lead (CPL) and improve return on ad spend (ROAS).
- Real-time budget allocation and scaling of high-performing campaigns.
- In-depth understanding of the marketing funnel: Awareness → Lead → Conversion.
- Ad copywriting, creative testing, and performance-based content strategy.
- Conversion tracking, pixel setup, event tracking, and attribution basics.
- Data analytics, reporting, and interpretation of campaign KPIs.
- Working on live business growth campaigns with measurable impact.
- Cross-functional collaboration with creative, sales, and marketing teams in a dynamic environment.
- Work on live campaigns with real budgets—not just simulations.
- Gain practical, real-world experience beyond classroom theory.
- Receive mentorship in performance marketing and lead generation best practices.
- Build in-demand digital marketing skills that accelerate career growth.
- Be part of strategic initiatives that drive business scaling and customer acquisition.