About the role
We're looking for a hands-on Digital Marketing Manager to lead marketing aimed at U. S. business owners, build and manage a small marketing team, and generate qualified U. S. business leads that turn into customers. You'll work closely with our U. S. sales and leadership teams.
Responsibilities:
- Build and run U. S. B2B campaigns for payment processing, POS and e-commerce payments.
- Build lead-generation funnels and landing pages, and optimise for lead quality, acquisition cost and return on ad spend.
- Lead social media, content, video, SEO and email nurture programmes.
- Work with sales on lead quality and connect campaigns to CRM outcomes.
- Hire and lead designers, video editors, SEO specialists and agencies as the team grows.
- Track and report performance through GA4, Tag Manager and CRM.
Requirements:
- 4-8 years in digital marketing, including B2B marketing to U. S. customers.
- Hands-on Google Ads and Meta campaign management.
- Experience leading a small marketing team or several specialists.
- A track record of generating qualified leads and improving campaign performance.
- Strong SEO, content, email and conversion skills; excellent written English for a U. S. audience.
- Preferred: payments, fintech, POS or B2B SaaS; marketing to U. S. small and mid-size businesses; building a marketing function from scratch.