Digital Marketing Manager — U.S. B2B Marketing

Digital Marketing Manager — U.S. B2B Marketing

Client: Leading U.S.-Based FinTech & Merchant Payment Solutions Company (Confidential)

Location: Bengaluru / Bangalore (Work from Office / In-Person)

Employment Type: Full-Time

Compensation: ₹12–14 LPA

About the Client

Our client is an established U.S.-based FinTech and payments technology company providing merchant payment processing, Point-of-Sale (POS) systems, e-commerce payment gateways, and business technology solutions to small and midsize businesses (SMBs) across the United States.

We are looking for a hands-on Digital Marketing Manager based in Bengaluru to spearhead B2B demand generation targeting U.S. business owners, build and manage a high-performing local marketing team, and drive measurable customer acquisition.

About the Role

This is a player-coach role combining U.S. B2B marketing strategy, hands-on campaign execution, and team leadership. You will oversee paid performance marketing, organic social media, content, SEO/GEO, email marketing, and lead-generation funnels while collaborating closely with the U.S. sales and leadership teams.

As the Bengaluru team scales, you will manage graphic designers, video editors/creators, SEO specialists, and other marketing contributors. Your primary objective is to generate a consistent pipeline of qualified U.S. merchant leads and optimize conversion through to activated customers.

Key Responsibilities1. U.S. B2B Marketing Strategy

• Develop and execute full-funnel digital marketing strategies targeting U.S. business owners and decision-makers across retail, hospitality, e-commerce, and service sectors.

• Craft segment-specific campaigns, offers, and high-converting landing pages for payment processing, POS hardware/software, and e-commerce solutions.

• Own monthly marketing plans, budget allocation, content calendars, and pipeline targets.

2. Paid Advertising & Performance Lead Generation

• Test and scale additional video and retargeting channels including YouTube and TikTok.

• Evaluate, test, and manage emerging AI search & ad placements (including ChatGPT search/ad opportunities and AI discovery platforms) focused on qualified merchant acquisition and ROAS.

• Own keyword research, audience segmentation, ad copywriting, creative A/B testing, bidding strategies, and landing page conversion rate optimization (CRO).

• Optimize campaigns strictly around Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).

3. Social Media, Content & Video Direction

• Direct the creation of performance graphics, short-form reels/videos, product demos, merchant testimonials, and educational content.

• Write clear creative briefs and review output from designers and video editors to ensure U.S.-market polish, accuracy, and brand consistency.

4. SEO, Website & AI Search Optimization (AEO/GEO)

• Oversee technical and on-page SEO strategy, keyword research, and authoritative content creation that drives organic discovery across both traditional search engines (Google) and AI-powered search engines (ChatGPT, Perplexity, Gemini).

• Continuously improve website messaging, UX flow, forms, and landing-page conversion rates.

5. Email Marketing, CRM & U.S. Sales Alignment

• Build automated email nurturing sequences, drip campaigns, and prospect re-engagement flows.

• Connect marketing attribution directly to CRM outcomes—tracking booked appointments, merchant applications, and activated accounts.

• Partner closely with the U.S. sales team (with agreed overlap hours) to tighten lead quality definitions, handoff speed, and offer messaging.

6. Team Leadership & Analytics

• Recruit, onboard, coach, and manage a growing in-house team of designers, video editors, and SEO specialists (plus external freelancers/agencies as needed).

• Maintain end-to-end tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), ad pixels, UTM frameworks, and CRM dashboards.

• Deliver clear weekly/monthly reporting on spend, CPQL, CAC, conversion rates, and revenue attribution.

Must-Have Qualifications

• U.S. B2B Marketing Experience: Proven track record of running digital marketing and lead generation specifically targeting U.S. B2B or U.S. SMB customers.

• AI & Emerging Search Awareness: Strong understanding of AI-driven search discovery (AEO/GEO) and emerging ad placements on platforms like ChatGPT.

• Full-Stack Funnel Skills: Practical command of SEO, WordPress/landing page CRO, email automation, GA4, GTM, and CRM attribution.

• Team Management: Experience leading or reviewing the work of graphic designers, video editors, and SEO/content specialists.

• Communication & Schedule: Exceptional written and spoken English tailored for American business audiences, with comfort working in-person in Bengaluru and maintaining agreed overlap hours with the U.S. team.

Preferred Qualifications

• Prior experience in FinTech, Merchant Services, Payment Processing, POS Systems, E-commerce Tech, or B2B SaaS.

• Experience scaling an in-house marketing pods/team from the ground up.