About the role
Key Responsibilities
- Create engaging content for social media posts, website blogs, and email campaigns.
- Manage and update the company website and social media profiles.
- Monitor and analyze campaign performance using analytics tools.
- Support Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.
- Collaborate with the design and sales teams to develop digital promotional materials.
- Conduct market and competitor research to identify trends and opportunities.
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or any related field.
- Basic understanding of digital marketing concepts (SEO, SEM, SMM, Email Marketing).
- Knowledge of social media platforms and content creation.
- Familiarity with tools like Google Analytics, Google Ads, Canva, or similar.
- Strong communication and creative thinking skills.
- Ability to work independently and in a team.