About the role
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple digital channels
- Manage and optimize campaigns through websites, social media, email marketing, and paid advertising
- Monitor and analyze campaign performance and provide performance reports
- Optimize website and social media content for engagement and SEO performance
- Track website traffic and user behavior using web analytics tools
- Conduct keyword research and competitor analysis
- Identify trends and insights to optimize marketing spend and campaign effectiveness.
- Drive social media engagement and brand awareness initiatives
- Create and manage content marketing strategies
- Handle online customer acquisition and retention programs including SEO, social marketing, and email campaigns
- Recommend improvements based on performance metrics and analytics
Requirements
- 5+ years of experience in Digital Marketing
- Strong knowledge of SEO, social media marketing, and email marketing
- Experience with web analytics tools such as Google Analytics and Search Console
- Good understanding of performance marketing and campaign optimization
- Experience managing content marketing and brand awareness campaigns
- Strong analytical and reporting skills
- Excellent communication and creative thinking abilities