About the role
- Plan, create, and execute bulk email marketing campaigns.
- Generate qualified leads for Mobile App Development and Web Development services.
- Manage and optimise email databases.
- Use email marketing tools to design, schedule, and track campaigns.
- Monitor campaign performance (open rates, CTR, conversions).
- Perform A/B testing to improve campaign effectiveness.
- Ensure email compliance and avoid spam issues.
- Maintain and update own verified email database.
- Coordinate with the sales team for lead follow-ups.
- Minimum 4+ years of experience in Email Marketing.
- Strong experience in bulk mailing campaigns.
- Hands-on experience with email marketing tools such as: Mailchimp, HubSpot, Zoho Campaigns.
- Proven experience in lead generation for IT services (Mobile & Web Development only).
- Must have own updated and verified email database.
- Good understanding of email deliver ability, spam filters, and domain reputation.
- Strong analytical and reporting skills.