About the role
We are looking for a creative and execution-focused Graphic Designer to join our growing marketing team. This role is ideal for someone who thrives in a fast-paced, consumer-brand environment and enjoys creating compelling visual experiences across digital channels. You will own the design function for our US business, creating high-quality creatives for social media, marketplaces, Shopify, and digital campaigns. As the business scales across new marketplaces and channels, you'll have the opportunity to build and lead the design function.
Responsibilities:
- Create visual assets for Amazon, Shopify, social media, email campaigns, performance marketing, retail, and other brand channels.
- Design Amazon listing images, A+ Content, Brand Stores, promotional banners, and other marketplace creatives.
- Develop packaging, labels, brochures, catalogues, point-of-sale materials, event collateral, and sales presentations.
- Translate product benefits, ingredients, and traditional Ayurvedic concepts into clear, compelling consumer communication.
- Convert creative briefs into visually engaging designs that meet both brand and commercial objectives.
- Maintain consistency across typography, colour, imagery, packaging, and overall brand identity.
- Adapt master creatives across multiple formats, platforms, campaigns, and product categories.
- Retouch product images and create high-quality product compositions, mockups, and lifestyle visuals.
- Use AI-assisted tools to generate, enhance, upscale, and refine creative assets.
Requirements:
- 3-5 years of professional graphic design experience.
- Prior experience with an FMCG brand or an agency handling FMCG accounts is strongly preferred.
- A portfolio covering packaging, e-commerce, digital campaigns, product communication, and retail collateral.
- Advanced proficiency in Adobe Photoshop and Illustrator.
- Strong working knowledge of Figma.
- Experience with platforms and AI-assisted creative tools such as Freepik, Magnific, Adobe Firefly, Midjourney, or similar tools.
- Strong understanding of typography, colour, composition, visual hierarchy, image manipulation, and brand systems.
- Experience creating packaging and digital communication for consumer products.