About the role
The candidate will have responsibilities across the following functions:
Visual Design, Brand Identity and Digital Artwork:
- Design high-quality digital artwork for the website, social media, ads, campaigns, website content, and presentations.
- Refine and update brand fonts, typography, and the overall visual language as the brand evolves.
- Create visually compelling digital content layouts, including carousels, posts, lookbooks, banners, flyers, case studies, and other marketing collateral.
- Lead all website visual requirements, ensuring a refined, luxury-driven digital experience.
- Produce brand collateral and signage for events, PR activities, in-house celebrations, and store launches.
- Design comprehensive marketing materials such as brochures, flyers, standees, invites, packaging, and other brand touchpoints.
Social Media Creative Design and Content Writing:
- Conceptualise and design social media creatives that support ongoing GTM content streams.
- Write and refine captions, hook lines, content copy, and micro-stories that align with brand tone.
- Collaborate with the Creative Content Designer to ensure cohesive messaging in design + copy.
Creative Strategy and GTM Alignment:
- Interpret GTM priorities into strong visual frameworks that strengthen brand recall.
- Develop visual identities for key brand content streams, project showcases, design education, BTS, founder-led storytelling, and launch campaigns.
- Partner with the content, marketing, and leadership teams to build cohesive creative campaigns.
- Brand Collateral for Events, PR and Launches.
- Design creative collateral for: Stage backdrops, banners, standees, invites, and PR kits. Brand identity assets for product/space launches. Media and press communication visuals. Internal event graphics, festive branding, and culture-led designs.
- Ensure all collaterals are aligned with the overarching brand aesthetic.
Cross-Team Collaboration and Creative Execution:
- Work closely with the design, execution, and project teams to translate project insights into creative storytelling.
- Collaborate with the videographer and editor to maintain consistency in colour, pacing, and visual style.
- Review and refine raw footage, stills, and edited content for brand alignment.
Quality Control and Asset Management:
- Maintain an organised library of brand assets, updated fonts, design templates, and visual guidelines.
- Ensure all output meets the highest standards of visual consistency and brand alignment.