About the role
The candidate will have responsibilities across the following functions:
Brand and Visual Identity:
- Define the brand's visual language from the ground up: typography, colour, layout, imagery, iconography, motion and graphic devices that add up to one distinctive, coherent system.
- Translate brand strategy and positioning into visual communication that is immediately understandable and unmistakably ours.
- Build the templates, components and guidelines that let the brand scale across hundreds of assets without losing consistency, and know when the system itself needs to evolve.
- Develop campaign and communication concepts, not just individual assets.
Performance and Social Creative:
- Design statics and motion-led ad creative for paid social, built hook-first and iterated weekly against performance signals.
- Design marketplace assets: listing images, A+ content and storefront visuals that convert without flattening the brand.
- Create landing pages, social content, presentations and sales collateral that all feel like they belong to the same company.
- Design for performance without letting performance requirements flatten the brand.