About the role
The candidate will have responsibilities across the following functions:
Build Organic Growth Engines:
- Own and execute SEO across technical, on-page, and programmatic initiatives.
- Identify and target high-intent keyword clusters tied to real business workflows.
- Build scalable landing pages, use-case pages, and programmatic content systems.
- Optimise for modern discovery channels, including AI search (ChatGPT, Perplexity, Google AI Overviews).
Create Outbound and Pipeline Systems:
- Develop repeatable pipelines that consistently generate qualified conversations.
- Experiment with messaging, targeting, and sequencing to improve response rates.
Build Automation and Growth Infrastructure:
- Create automated workflows using tools like Clay, Zapier, Make, or similar.
- Connect data sources, enrichment layers, and CRM systems to streamline lead flow.
- Build scalable systems for content production, distribution, and lead management.
Own Full-Funnel Performance:
- Track performance across the funnel: traffic, leads, pipeline, revenue.
- Measure and optimise conversion rates across landing pages and outreach.
- Continuously run experiments and iterate based on data.
Drive AI-Native Growth:
- Build and scale AI-assisted content and research workflows.
- Identify opportunities for programmatic SEO using structured data and templates.
- Leverage AI tools to increase speed, scale, and efficiency across growth efforts.
Expected outcomes:
- Organic search becomes a consistent source of high-intent inbound demand.
- Scalable outbound systems generate repeatable pipelines and conversations.
- Growth systems (SEO + outbound + automation) operate as integrated engines.
- Coreworks starts to own key search categories and use-case-driven queries.
- Content and pages are not just discoverable; they are conversion-driven and impactful.
Requirements:
- 3+ years of experience in growth, SEO, or demand generation, with clear business impact.
- Hands-on experience building automation workflows (Clay, Zapier, Make, n8n, etc. )
- Proven experience in outbound or pipeline generation systems.
- Familiarity with tools like Ahrefs, SEMrush, Google Search Console, GA4 and CRM platforms.
- Experience with programmatic SEO, AEO/GEO, or AI-driven workflows.
- A background in B2B SaaS, AI products, or workflow-driven software is a strong plus.
- Systems thinker able to connect search, landing page, conversion, and revenue.
- Highly analytical and experimental, you test, measure, and iterate quickly.