About the role
Key Responsibilities
- Own end-to-end campaign management on Meta Ads (Facebook & Instagram) — audience targeting, creative testing, bid optimization
- Launch and manage budgeted campaigns with efficient spend allocation and ROI tracking
- Build and manage the full marketing funnel, from awareness through conversion
- Set up and maintain tracking infrastructure (GTM, pixels, conversion events) for accurate attribution
- Monitor performance (CTR, CPC, CPA, ROAS) using GA4 and other analytics tools, optimizing continuously
- Run structured A/B tests across creatives, landing pages, and audience segments
- Use AI tools to speed up ad copy/creative generation, campaign optimization, and reporting
- Collaborate with design, product, and sales teams on GTM strategy, positioning, and launches
- Maintain campaign/lead data in CRM tools and share performance reports with stakeholders
Required Skills & Qualifications
- 2.5+ years in performance/digital marketing, with advanced/matrix-level Meta Ads expertise
- Proven track record launching and scaling campaigns across different platforms
- Strong experience managing budgeted campaigns with clear KPIs and spend accountability
- Solid understanding of funnel building, audience segmentation, and retargeting
- Hands-on experience with GA4, Google Tag Manager, and CRM/marketing automation tools
- Exposure to AI tools for marketing (e.g., ChatGPT/Claude for copy, AI ad-creative generators, AI-based campaign optimization tools)
- Proficiency in Excel/Sheets; basic SQL is a plus
- Strong analytical skills, stakeholder management, and cross-functional collaboration
- Ownership mindset — able to drive a launch end-to-end, not just manage individual campaigns
Good to Have
- Experience with attribution tools like Mixpanel or Amplitude
- Exposure to product positioning/pricing or GTM automation/scripting
- Familiarity with AI-driven marketing analytics or predictive tools
Why Techdome?
- Be part of a fast-growing team where your campaigns directly drive business growth, not just vanity metrics
- Work across the full GTM stack — strategy, execution, and analytics — with real ownership from day one
- Collaborate closely with product, sales, and design teams shaping how our offerings go to market
- Flat, transparent culture with room to experiment, learn, and grow into senior GTM/marketing leadership roles
- Competitive compensation with performance-based growth opportunities