About the role
Hiring: Head – Marketing / Sr. Digital Marketing Manager
📍 Location: Bangalore (On-site, Full-Time)
🕒 Experience: 9 to 15+ Years
🏢 Industry: Education / E-Learning / Ed-Tech
🧭 Functional Area: Marketing (Digital + ATL, BTL & TTL)
📌 Category: Digital & Brand Marketing
About the Role
We are looking for a seasoned Marketing Leader from the Ed-Tech industry to head our marketing vertical and drive brand visibility, digital performance, and customer acquisition across online and offline channels. Ideal candidates should have strong experience working in top-tier EdTech companies like BYJU'S, Unacademy, UpGrad, Simplilearn, Vedantu, Great Learning, etc.
Key Responsibilities
- Develop and execute comprehensive 360° marketing strategies (Digital, ATL, BTL, TTL).
- Lead the end-to-end brand, communication, and campaign strategies to elevate market presence.
- Own and manage monthly, quarterly, and annual marketing budgets.
- Supervise brand consistency across all digital touchpoints, offline campaigns, and vendor collaborations.
- Analyze customer behavior and define customer personas to improve targeting.
- Drive performance marketing via SEO, SEM, affiliate networks, paid ads, and remarketing.
- Manage web, CRM, and email campaigns using tools like HubSpot, Salesforce, Zoho, etc.
- Partner with Sales, Product, and Business teams to align goals and maximize ROI.
- Monitor competitive landscape and adapt marketing strategies dynamically.
- Collaborate with digital agencies and third-party vendors to meet campaign goals.
- Plan and execute offline marketing events, webinars, and community-led programs.
Desired Profile
✅ Proven experience as Head of Marketing / Sr. Digital Marketing Manager in top Ed-Tech companies (e.g., BYJU'S, Unacademy, UpGrad, Simplilearn, etc.)
✅ Hands-on experience running successful digital campaigns and performance marketing strategies.
✅ Deep understanding of Google Ads, Analytics, social platforms, SEO tools, CRM, and automation platforms.
✅ Strong experience with webinar marketing, affiliate marketing, and BTL activations.
✅ Strong leadership skills with the ability to guide, mentor, and inspire high-performing teams.
✅ Experience working closely with creative, content, product, and sales teams.
✅ Analytical mindset with strong reporting and optimization skills.
✅ Excellent verbal and written communication skills.
✅ B.Tech / MBA preferred with Digital Marketing certifications (Google, HubSpot, etc.)
✅ Experience in the global training or online learning business will be a strong plus.