Head – Marketing / Sr. Digital Marketing Manager

Job Title: Head – Marketing / Sr. Digital Marketing Manager

Experience: 9–15+ years

Industry: Education / E-Learning

Employment Type: Full-time

Category: Digital Marketing

Functional Area: Marketing (ATL, TTL & BTL Marketing)

Job Responsibilities:

• Develop strategies for all marketing verticals, including Digital, Advertising, Communications, and Creative.
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
• Set, monitor, and report on team goals.
• Manage brand and reputation.
• Ensure brand messaging is strong and consistent across all channels (events, email campaigns, web pages, promotional materials, etc.).
• Analyse consumer behaviour and define customer personas.
• Identify opportunities to reach new market segments and grow market share.
• Monitor competitor activities.
• Coordinate sales and marketing efforts to boost brand awareness.
• Collaborate with external vendors such as marketing agencies to achieve business goals.

Requirements:

• Proven experience as Head of Marketing or Sr. Marketing Manager, preferably in the education sector.
• Excellent verbal and written communication skills.
• Experience running successful marketing campaigns.
• Strong expertise in Digital Marketing (webinars, blogging, social media marketing, search engine marketing, Google Analytics, affiliate marketing, remarketing, etc.) and BTL activities.
• Solid knowledge of web analytics and Google Ads.
• Experience with CRM software.
• Strong leadership skills with the ability to set and prioritize goals.
• Experience mentoring and coaching a marketing team.
• Analytical mindset with the ability to create marketing strategies independently.
• Educational Qualification: B.Tech / MBA with a minimum of 5 years of Digital Marketing experience.
• Digital Marketing certification and relevant experience are mandatory.
• Experience conducting offline marketing events.
• Exposure to the global training business is an added advantage.