About the role
- Determine annual unit and gross-profit plans by implementing marketing strategies
- Analyze trends and results
- Establish sales objectives by forecasting and developing annual sales quotas for regions and territories
- Project expected sales volume and profit for existing and new products
- Implement national sales programs by developing field sales action plans
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
- Establish and adjust selling prices by monitoring costs, competition, and supply and demand
- Complete national sales operational requirements by scheduling and assigning employees
- Maintain national sales staff by recruiting, selecting, orienting, and training employees