About the role
Exp- 3-4 yrs
Location- Hyderabad (Hybrid — 3 days office, 3 days remote)
Notice Period- Immediate Joiner- 15 days
Skills- Marketing, Content, Growth, Social media, end to end marketing, Canva, AI Tools, Video editing (reels, YouTube shorts), Paid campaigns (Meta / Google / YouTube) , Telugu and Hindi/English
About the Role:
We are looking for a hands-on marketer who canunderstand the kirana customer, develop creative campaign ideas, test them in the field, and execute winning concepts.
- Research kirana retailers, customer behaviour, competitors and market trends.
- Develop campaigns to drive app installs, first orders and repeat usage.
- Test ideas through small field experiments and measure results.
- Create banners, videos, WhatsApp and social media content usingCanva & AI tools.
- Develop engaging content inTelugu, Hindi/Hinglish and English.
- Track campaign performance and optimise based on insights.
- Maintain creative assets, templates and campaign learnings.
- 2–4 years of experience in marketing, growth, content or social media.
- Experience owning campaigns/projects end-to-end.
- Strong creative, research and analytical skills.
- Good understanding of marketing metrics and campaign performance.
- StrongCanva and AI toolskills.
- Comfortable with field visits and customer interactions.
- Fluent inTelugu & Hindi/English; good English communication.
- Portfolio of real work is essential.
- FMCG, retail, kirana, B2B, ONDC or app marketing experience.
- Video editing/Reels/YouTube Shorts.
- Meta/Google/YouTube paid campaign experience.
- Vernacular copywriting.