About the role
Responsibilities:
- Own Bioveda's brand identity positioning, tone, and visual language for BV Quick and BV Agri.
- Build and execute hyperlocal demand generation for each new store: village-level activation, word-of-mouth amplification, and referral programmes.
- Drive app downloads and first-order conversion in each new store's catchment area 30 villages per store.
- Design and manage performance marketing campaigns on Meta (Facebook/Instagram), Google, and WhatsApp Business.
- Build and manage Bioveda's WhatsApp Business presence, broadcast lists, order nudges, and customer communication by store cluster.
- Design and execute retention campaigns on the Zopping customer app: lapsed customer reactivation, frequency nudges, loyalty offers, and seasonal promotions.
- Track and report marketing KPIs: CAC, M1 and M3 retention, order frequency, app downloads per store, and campaign ROI.
- Coordinate with the Training Manager on Kisan Mitra activation as demand generation agents.
- Support white-label product launches: naming, packaging brief, and in-store promotion design.
- Build case studies, customer stories, and content assets for investor communications.
- Manage marketing budget efficiently; rural marketing requires creativity over spend.
Requirements:
- Graduate in any discipline; MBA in Marketing preferred.
- 5-8 years of marketing experience in quick commerce, e-commerce, D2C, or digital-first FMCG strongly preferred.
- Demonstrated experience with both digital performance marketing (Meta, Google) and hyperlocal / community marketing.
- Strong understanding of rural consumer behaviour and digital adoption patterns in UP / North India.
- Data-driven ability to define, track, and optimise against clear KPIs using platform analytics.
- Experience with app-based customer retention push notifications, in-app offers, and cohort analysis.
- Willingness to travel to store locations in Sambhal, Badaun, Kasganj, and Farrukhabad.
- Candidates from quick commerce (Zepto, Blinkit, Swiggy Instamart, Dunzo), e-commerce (Flipkart, Amazon, Meesho), digital-first FMCG, or retail tech companies are strongly preferred.
- Bioveda is a digital platform, and prior comfort with app-based operations is essential.