About the role
Responsibilities:
- Develop and implement marketing strategies to increase brand visibility and lead generation.
- Plan and execute online and offline marketing campaigns.
- Generate qualified leads for equity, commodity, mutual funds, and other financial products.
- Manage digital marketing activities, including social media, Google Ads, SEO, email marketing, and WhatsApp campaigns.
- Conduct market research and competitor analysis to identify business opportunities.
- Coordinate with sales teams to improve lead conversion rates.
- Organise investor awareness programmes, seminars, and promotional events.
- Monitor campaign performance and prepare marketing reports.
- Build partnerships with colleges, corporates, and referral networks for business development.
- Ensure marketing activities comply with SEBI and company guidelines.
Requirements:
- Minimum 3 years of experience in stock market / broking industry marketing.
- Strong understanding of equity, commodity, mutual funds, and financial market products.
- Proven experience in lead generation and brand promotion.
- Knowledge of Digital Marketing Tools and Campaign Management.
- Excellent communication, presentation, and negotiation skills.
- Strong analytical and strategic thinking abilities.
- Ability to work independently and achieve business targets.
- A graduate or MBA in marketing is preferred.
- Certifications in digital marketing will be an added advantage.
- NISM certification preferred.