About the role
- Generate high-quality marketing leads and support the sales pipeline.
- Create engaging content including blogs, case studies, landing pages, whitepapers, and marketing collateral.
- Plan and execute Account-Based Marketing (ABM) campaigns.
- Monitor campaign performance using analytics and optimize ROI.
- Coordinate product launches and go-to-market campaigns with Product and Sales teams.
- Manage website content, landing pages, and conversion optimization.
- Handle marketing automation and CRM-based lead nurturing.
- Represent Kevit at webinars, events, and partnership initiatives.
- 2+ years of experience in B2B Marketing, preferably in SaaS, IT, or Product-based companies.
- Strong understanding of Digital Marketing (SEO, SEM, Content Marketing, Social Media, and Email Marketing).
- Experience with marketing automation and CRM platforms such as HubSpot, Zoho, Netcore, or similar.
- Knowledge of Google Analytics, Search Console, and campaign reporting.
- Excellent communication and content writing skills.
- Strong analytical and problem-solving abilities.
- Ability to work closely with Sales and Product teams.
- Must be based in Rajkot or willing to relocate.
- Exposure to Account-Based Marketing (ABM).
- Familiarity with Conversational AI, WhatsApp Business API, or CPaaS products.
- Basic knowledge of Canva or Figma.
- Experience in international B2B marketing.
- Work on cutting-edge AI and Automation products.
- Own end-to-end marketing initiatives with real business impact.
- Collaborate with experienced Product and Sales teams.
- Learn B2B SaaS marketing, Product Marketing, and Growth Marketing.
- Opportunity to build and scale the marketing function as the company grows.
- Thinks strategically and executes effectively.
- Enjoys working with data and performance metrics.
- Takes ownership of outcomes.
- Loves experimenting with new marketing ideas.
- Wants to make a measurable impact on business growth.