About the role
- Develop and execute marketing strategy, positioning, GTM plans, and quarterly marketing roadmaps.
- Build brand authority with blogs, case studies, whitepapers, AI reports, and thought leadership.
- Optimize website, landing pages, demo funnels, and trial sign-ups.
- Manage CRM workflows, marketing automation, dashboards, attribution, and KPI reporting.
- Collaborate with designers, writers, SEO, paid media, and sales teams.
- 5+ years in B2B Marketing
- Experience with SaaS, AI products or digital services
- Lead generation for UK & USA markets
- Marketing automation and CRM tools
- Excellent communication and analytical skills
- Shopify/WooCommerce
- eCommerce
- Agency partnerships
- MarTech
- SaaS
- Qualified agency leads
- Discovery calls booked
- Trial sign-ups
- Website conversions
- Brand reach and engagement
- Marketing ROI