About the role
Manager/Sr. Manager – Marketing
Position Overview
Reporting to the Director, the Manager is responsible for implementing all branding and marketing activities for assigned projects, to achieve sales targets. Major duties include: developing the marketing and communication plan for the assigned projects in line with goals set, coordinating with advertising agencies, media planning, managing publicity campaigns and monitoring annual brand marketing budgets.
Responsibilities
· Assist the Marketing Head in developing the annual / project specific branding strategy based on product segment and customer profile.
· Formulate marketing strategy for assigned projects to ensure leads & conversions, in adherence to marketing budgets.
· Evaluate and evolve the mix for ATL/BTL promotional activities in line with product strategy.
· Monitor BTL activities.
· Working with Digital agency on campaign optimization.
· Develop the Launch Plan for assigned projects including creating and executing launch initiatives and post launch market support activities.
· Develop and coordinate production of marketing and promotional materials.
· Track executions of marketing plans and ensure that they are carried out as per brand expectations and as per set deadlines.
· Develop and track metrics and success criteria for all marketing programs and activities.
· Develop and manage relationships with mar-comm agency and other relevant vendors for implementation of agreed communication strategies.
· Ensure the brand gets communicated in the right way across all consumer touch points consistently across on-line, public relations, direct marketing, strategic partnerships, events marketing, social marketing and local/community initiatives.
· Carry out market visits regularly to understand changes in the market and competitor strategies, experience consumer interactions, and identify opportunities.
· Work with the sales teams to understand effectiveness of branding/marketing initiatives and to get insights for future initiatives.
· Responsible for managing and updating the company website, ensuring that it promotes the company message and links to the individual project websites.
· Attend industry conferences and events to network and develop industry expertise.
· Measure and report performance of all marketing campaigns.
· Identifying new technologies and methods to reach out to the potential customers.
· Coordinate with other departments on relevant information for marketing collaterals.
· Coordinate with finance on release of payments towards vendors and other agencies.
PGDM