About the role
- Develop Sioniq ERP’s brand positioning, messaging and value propositions for the jewellery industry.
- Translate ERP capabilities into clear business benefits and customer outcomes.
- Create product presentations, brochures, case studies, videos, use cases, testimonials and sales collateral.
- Support product launches, GTM initiatives and competitive positioning.
- Build thought leadership and strengthen Sioniq’s credibility within the jewellery ecosystem.
- Own demand-generation programs focused on qualified leads, opportunities and pipeline.
- Plan campaigns across SEM, SEO, paid social, email, content, webinars, remarketing and marketing automation.
- Develop landing pages, lead magnets and nurture campaigns.
- Build Account-Based Marketing (ABM) programs for high-value jewellery accounts.
- Optimize campaigns based on CPL, MQLs, SQLs, conversion, ROI and pipeline contribution.
- Develop and manage content calendars and social media campaigns.
- Create blogs, industry insights, product content, customer stories, videos, case studies and thought leadership.
- Drive organic and paid social media engagement and improve website/landing-page conversion.
- Develop marketing initiatives targeted at the premium jewellery ecosystem.
- Identify and leverage relevant industry associations, publications, exhibitions, conferences and partnerships.
- Plan and execute ATL, BTL, trade shows, events and industry activations.
- Manage agencies, media partners and vendors and measure campaign/event ROI.
- Partner with Sales to improve lead quality, nurturing, qualification and conversion.
- Develop sales enablement and account-specific marketing materials.
- Track leads, MQLs, SQLs, opportunities, pipeline, CAC, conversion rates and campaign ROI.
- Prepare regular marketing performance reports and optimize activities based on data.
- Monitor jewellery industry trends, customer needs and competitor activity.
- Identify market opportunities and use insights to refine positioning, campaigns and content.
- Bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred.
- 8–12 years of B2B marketing experience, preferably in SaaS, ERP, enterprise technology or software.
- Strong experience in brand marketing, product marketing, demand generation and digital/performance marketing.
- Experience with ABM, lead nurturing, CRM and marketing automation.
- Experience in ATL/BTL, events, exhibitions and industry marketing.
- Strong analytical, communication, storytelling and stakeholder-management skills.
- Experience managing agencies, vendors and marketing budgets.
- Jewellery, retail, manufacturing or ERP experience will be an advantage.
- Brand visibility and credibility within the jewellery industry
- Qualified lead and target-account growth
- Marketing-sourced and influenced pipeline
- Lead-to-opportunity conversion
- Campaign and event ROI
- Strong product positioning and sales enablement
- Increased market presence and differentiation for Sioniq ERP