About the role
Location: Borivali West, MumbaiRole OverviewWe are seeking a proactive and relationship-driven Marketing Executive to lead offline marketing initiatives in Mumbai. The ideal candidate will have strong experience in school and college outreach, local partnerships, and on-ground activations.This role is highly field-oriented and requires strong networking, coordination, and execution capabilities.Key Responsibilities1. School & College Connect (Primary Focus)Develop and maintain strong relationships with principals, coordinators, and placement heads.Organize seminars, workshops, career counselling sessions, and aptitude tests in schools and colleges.Build long-term institutional partnerships.Generate student leads through institutional tie-ups.2. On-Ground Brand ActivationExecute offline campaigns such as seminars, kiosks, education fairs, and local events.Identify high-footfall areas for promotional activities.Coordinate with vendors for branding materials (banners, standees, pamphlets).3. Lead Generation & Conversion SupportGenerate quality leads through field activities.Coordinate with counselling and admissions team for follow-ups.Track and report daily/weekly performance metrics.4. Local PartnershipsDevelop tie-ups with coaching centres, libraries, student communities, and local influencers.Explore cross-promotional opportunities.5. Market IntelligenceTrack competitor activities in Mumbai.Provide feedback on pricing, promotions, and student preferences.Key Requirements3-8 years of experience in offline marketing (education industry preferred).Strong network in Mumbai schools and colleges (highly preferred).Excellent communication and presentation skills.Comfortable with field work and target-oriented environment.Self-driven and relationship-focused.Graduate in any discipline (MBA preferred but not mandatory).