Performance Marketer

•Own campaign performance metrics — CTR, CPC, CPL, CPA, ROAS — and continuously optimize for efficiency and scale.

•Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.

•Manage budgets across campaigns and platforms, ensuring optimal allocation based on performance data.

•Collaborate with the creative/design team to brief and refine ad creatives, videos, and copy for different funnel stages.

•Build and manage re targeting funnels and lookalike/custom audiences.

•Track and report performance through dashboards (Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).

•Coordinate with the ecommerce team to align paid campaigns with product launches, offers, and inventory.

•Stay updated with platform algorithm changes, ad policies, and emerging performance marketing trends (including AI-driven a d tools).

•Support the SEO/content team with paid amplification of blogs, landing pages, and organic content when relevant.

•Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect.

•Minimum 1 year of hands-on experience managing paid campaigns on Meta Ads and Google Ads (agency or in-house).

•Working knowledge of Google Ads (Search, PMax, Display) and Meta Ads Manager.

•Understanding of key metrics: CPL, CPA, ROAS, CTR, conversion tracking, and pixel/tag implementation.

•Familiarity with Google Analytics (GA4), Google Tag Manager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).

•Basic understanding of landing page optimization and conversion rate optimization (CRO).

•Strong analytical mindset — comfortable reading data and translating it into actionable optimizations.

•Good communication skills to collaborate with creative, sales, and ecommerce teams.