About the role
We are looking for a performance marketing executive to manage and optimise paid digital campaigns across leading marketplace platforms. This role focuses on driving customer acquisition, improving ROI, and scaling high-performing campaigns through data-driven strategies.
The candidate will have responsibilities across the following functions:
Campaign Management:
- Plan, execute, and optimise paid campaigns on Amazon Ads, Flipkart Ads, Blinkit Ads, and similar platforms.
- Manage budgets, bidding strategies, and targeting to maximise performance.
- Continuously monitor and improve campaign effectiveness.
Performance Analysis and Reporting:
- Track key metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Analyse campaign data and generate performance reports.
- Identify trends and recommend improvements to boost ROI.
Ad Creative and Optimisation:
- Work with design/content teams to create high-performing ad creatives.
- Conduct A/B testing on creatives, copy, and audience segments.
Audience Targeting:
- Perform audience research and segmentation.
- Implement retargeting and keyword optimisation strategies.
Collaboration:
- Coordinate with marketing, design, and analytics teams.
- Ensure accurate tracking and attribution of campaigns.
Requirements:
- 1-3 years of experience in performance marketing or digital advertising.
- Hands-on experience with Amazon Ads, Flipkart Ads, Blinkit Ads (or similar platforms).
- Strong understanding of campaign metrics (CTR, CPC, CPA, ROAS).
- Proficiency in MS Excel, Word, and PowerPoint.
- Analytical mindset with attention to detail.
- Good communication and organisational skills.
Preferred Qualifications:
- MBA/PGDM in Marketing, Digital Marketing, or Business.
- Bachelor's degree in BBA, B. Com., marketing, or a related field.