About the role
Job Overview
We are looking for a result-driven Performance Marketing Executive who will be responsible for planning, executing, and optimizing digital campaigns across multiple platforms. The ideal candidate should be data-oriented, creative, and eager to grow in a fast-paced environment.
Key Responsibilities
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Plan and execute paid marketing campaigns on platforms like Google Ads, Meta (Facebook & Instagram), and other digital channels
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Monitor campaign performance and optimize for ROI, CPL, and conversions
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Conduct keyword research, audience targeting, and competitor analysis
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Manage budgets and allocate spend effectively across campaigns
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Track and analyze performance metrics using tools like Google Analytics
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Generate weekly and monthly performance reports
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A/B testing of ads, creatives, and landing pages
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Coordinate with design and content teams for campaign creatives
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Stay updated with latest digital marketing trends and tools
Requirements
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Basic understanding of digital marketing and paid ads
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Familiarity with Google Ads and Meta Ads Manager
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Knowledge of analytics tools (Google Analytics preferred)
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Strong analytical and problem-solving skills
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Good communication and coordination skills
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Ability to work in a fast-paced environment
Preferred Skills
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Certification in Google Ads / Meta Ads
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Knowledge of SEO basics
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Understanding of funnels and lead generation strategies
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Basic Excel knowledge (reporting & data handling)
Why Join Us
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Opportunity to work with a growing lifestyle brand
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Hands-on learning and growth in performance marketing
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Exposure to real-time campaigns and strategy building