About the role
We're looking for a Performance Marketing Manager who can drive user acquisition and growth through data-driven marketing campaigns across digital channels. This role sits at the intersection of growth, analytics, and performance optimisation and is critical to scaling user acquisition efficiently.
Responsibilities:
- Plan, execute and optimise performance marketing campaigns across Meta, Google and other paid channels.
- Drive user acquisition, engagement and retention through data-backed strategies.
- Monitor and analyse campaign performance metrics such as CAC, ROAS, CTR and conversion rates.
- Continuously experiment with creatives, audience targeting, bidding strategies and landing pages to improve performance.
- Collaborate with design, product, and analytics teams to build high-performing campaigns.
- Identify new growth opportunities and channels for scaling acquisition.
- Prepare regular performance reports and share actionable insights with stakeholders.
Requirements:
- 4-7 years of experience in performance marketing/growth marketing.
- Strong hands-on experience with Meta Ads and Google Ads platforms.
- Good understanding of marketing funnels, attribution and campaign optimisation.
- Experience with analytics tools such as Google Analytics, Excel, dashboards and reporting tools.
- Strong analytical mindset with the ability to derive insights from campaign data.
- Ability to work in a fast-paced, high-ownership environment.
- Strong communication and stakeholder management skills.