About the role
·Job Description:-
- The
PPC / Paid Search is responsible for administering and managing Pay per Click
media strategies for clients. She/he should be able to quickly understand &
support initiatives that will contribute to the goals and success of client campaigns.
- Perform
daily account management on Google AdWords, Facebook, Bing and other search
platforms.
- Assist
in the maintenance and monitoring of keyword bids, Account daily and monthly
budget caps, impression shares, quality score & other important account
metrics.
- Provide
creative copy suggestions and graphical ad templates.
- Assist
in the management of Display network placement lists on AdWords & through
other contextual advertising platforms.
- Can
devise strategies to increase ROI – Is good at increasing CTR & reducing
the cost per click.
- Support
the generation of new paid search campaigns, ad groups, and accounts and aid in
the creation of new paid search marketing initiatives.
- Able
to understand the business website thoroughly to implement a strategic plan for
Google AdWords
- Keep
pace with search engine and PPC industry trends and developments
- Should
have a minimum 4-8 years of experience in the same domain.