About the role
- Engage with customers and prospects to gather qualitative and quantitative insights.
- Translate customer needs and feedback into clear positioning and messaging inputs.
- Analyze the competitive landscape to identify gaps, opportunities, and differentiation.
- Define and execute go-to-market strategies aligned with business priorities.
- Shape product positioning and narratives that support adoption and growth.
- Partner with product and marketing teams to support product launches and feature rollouts.
- Build sales playbooks, enablement materials, and core marketing assets.
- Partner with sales teams to refine messaging, positioning, and outreach approaches.
- Support sales teams with clear, usable materials that improve effectiveness in-market.
- Collaborate with marketing teams on demand generation and growth initiatives.
- Support optimization of conversion funnels and lead acquisition efforts.
- Ensure messaging consistency across campaigns and channels.
- Use analytics tools to measure the impact of marketing and GTM initiatives.
- Monitor performance and identify areas to improve effectiveness and efficiency.
- Apply insights to refine strategies and execution over time.
- Experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.
- knowledge and application of AI tools is a must have
- Experience supporting products across their lifecycle, from launch through adoption and growth.
- Comfort working with data and analytics to inform decisions and strategy.
- Ability to translate insights into clear messaging and actionable plans.
- Strong written and verbal communication skills.
- Ability to work closely with cross-functional teams in a fast-paced environment.
- Experience in rewards, incentives, loyalty, and fintech will be a big plus.
- Experience working with or marketing to the US market.
- Hands-on experience with analytics, advertising, or CRM tools.
- You’re curious about customers and markets and actively seek out insights.
- You’re comfortable balancing strategy with hands-on execution.
- You communicate clearly and can align diverse stakeholders around a shared narrative.
- You’re organized, adaptable, and able to move work forward in ambiguous situations.
- Work closely with product, sales, and marketing leaders.
- Have direct ownership over key go-to-market initiatives.
- Build skills across positioning, enablement, and growth.
- Operate in a collaborative, execution-focused environment.
- Contribute to products used by businesses globally.