About the role
Product Marketing Manager
We are looking for a Product Marketing Manager to lead the launch and growth of our new
digital platform. This role combines product marketing, digital marketing and customer
reach.
Ideal Candidate
The ideal candidate has 1-4 years of experience in launching digital products/online
platforms, understands customer behaviour, and can drive user acquisition for both B2B and
B2C audiences.
Key Responsibilities
-
Develop and execute the Go-to-Market (GTM) strategy for the platform launch.
-
Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta
-
Drive customer acquisition, engagement, and retention.
-
Create product messaging, positioning, and marketing collateral.
-
Monitor campaign performance, website analytics, conversion rates, and marketing
ROI.
Desired Skills
-
Experience launching a digital product, SaaS platform, marketplace, or technology
product.
-
Strong understanding of customer journeys and digital marketing channels.
-
Hands-on experience with Google Analytics, performance marketing, SEO, CRM,
and marketing automation tools.
-
Excellent communication, analytical, and project management skills.
-
High aesthetic & design literacy
Preferred Industries
-
Interior & Architectural
-
Startup or early-stage product launch
-
Gaming Industry
-
B2B Design
-
Building materials
Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay