About the role
- Develop and maintain strong relationships with project contractors, MEP contractors, EPC contractors, and electrical contractors.
- Identify new project opportunities and generate regular enquiries from the contractor network.
- Understand project requirements, BOQs, specifications, product requirements, and delivery schedules.
- Promote and sell wires, cables, switchgear, electrical products, and related solutions.
- Prepare quotations and coordinate with internal teams for pricing and special offers.
- Negotiate with customers and ensure timely closure of orders.
- Track projects from enquiry stage to quotation → negotiation → PO → dispatch → payment collection.
- Regularly visit customers, project sites, consultants, and contractor offices to develop business.
- Develop new customers and expand business with existing accounts.
- Maintain an updated project pipeline with expected order values and timelines.
- Coordinate with manufacturers, commercial teams, logistics, and internal sales teams for smooth order execution.
- Follow up on pending quotations, orders, dispatches, and customer requirements.
- Monitor outstanding payments and coordinate with customers for timely collections.
- Achieve assigned monthly and quarterly sales, GP, collection, and new-customer targets.
- Provide regular market feedback on competitor pricing, products, customer requirements, and upcoming projects.
- Maintain accurate customer and project data in the CRM/SF system.
- Monthly / quarterly sales achievement
- Gross Profit (GP) achievement
- New customer acquisition
- New project enquiries generated
- Project pipeline value
- Order conversion ratio
- Customer visits and productive calls
- Collection achievement
- Outstanding payment follow-up
- Number and value of projects developed
- Customer retention and business growth