About the role
JOB PROFILE
Position
Senior Agency Manager
Location
Multiple Locations
Reporting Mgr. Name -
Department
Base Agency
Reporting Mgr. Designation
Branch Manager/Deputy Branch Manager
Offered Grade
M7
Our Purpose
At Niva Bupa, our purpose is “to give every Indian the confidence to access the best healthcare
Our Values
1.Commitment
2.Innovation
3.Empathy
4.Collaboration
5.Transparency
Proficiency Level
(Please Tick)
L1: - HEAD OF FUNCTION/BUSINESS (Sr. Leadership Team)
L2: - MANAGER OF MANAGER
L3: - MANAGER
L4: - INDIVIDUAL CONTRIBUTOR
About Niva Bupa Health Insurance Company
Niva Bupa Health Insurance Company Limited is a Public Listed Company on Stock exchange(s). The company’s purpose is to give every Indian the confidence to access the best healthcare. It intends to play the role of an enabler in the lives of its customers and help them live life without constraints. This is reflected in its brand philosophy – ‘Zindagi Ko Claim Kar Le’.
As of December 31, 2025, Niva Bupa had over 210 physical branches across India. It additionally offers health insurance through its ecosystem partners including 2.2 Lakh agents, 575+ brokers, and over 115 Banca & Other Corporate Agency Partners. The company currently covers 24.5 million lives and has 10,587 hospitals empanelled in its hospital network.
Niva Bupa has consistently maintained 90%+ claim settlement ratio over the last 4 financial years, having ended Q3FY26 with claim settlement ratio of 94.1%. With an employee base of over 10,100 people, the company is a certified Great Place to Work six times in a row.
Key Roles & Responsibilities
Primary Role Description:
·Enable achievement of key business outcomes
·Build a quality Agency by focusing on quality of hire and skilling
·Ensure adherence to all statutory and compliance requirements
Key Roles & Responsibilities:
A. Achievement of Business Plans
· Ability to manage all the parameters of their business;
· Recruitment
· Activation
· Premium Collection
· Case Rate and Case count
· Persistency
· Ensure that the Agents are engaged, motivated and productive by forging a strong relationship
· Ensure that Agents are constantly inducted, activated and productive
· Drive the incentive schemes to ensure that the Agent’s income exceeds benchmark
· Drive the R&R schemes floated by HO, ZO and branch
· Support the Agents in liaison with the HO for addressing their requirements/ concerns
· Being fully compliant to all the norms laid down by the regulators and the company
· Manage channel conflicts in the team
· To achieve product wise targets & profitability
· Understand the Agent’s business in depth and seek opportunities for business development and revenue generation
B. Team Building
· Goal setting of all Agents in the team
· Regular and periodic review, monitoring and mentoring of all the relationship they are managing to ensure that they are on track to achieve their goals
· Regular Field observation and Demonstration with the agency force
· Regular Agent visit
Key Requirements – Education & Certificates
·UG or PG Passout
Key Requirements - Experience & Skills
· Fluent Communication Skills in English + Regional Language
· Good in relationship management and presentation skills
· Positive attitude and self-motivation· Accountability for managing their targets
· Must have 3 to 10 years Agency channel sales experience from LI/GI/HI