About the role
- Research, write, edit and proofread original website copy, blogs, articles, landing pages, product descriptions and marketing collateral.
- Develop compelling headlines, taglines, campaign messages and calls to action for diverse business audiences.
- Simplify technical and product information into clear, accessible, benefit-led communication.
- Maintain consistent brand voice, accuracy, readability and originality across channels.
- Write white papers, public relations (PR) content, press releases, media announcements, and corporate communications that strengthen brand credibility.
- Conduct keyword research, assess search intent, and identify relevant content opportunities.
- Create search-optimized blogs, articles, website pages and landing pages aligned with business goals.
- Apply on-page SEO practices including metadata, headings, internal links, descriptive URLs and image alt text.
- Develop pillar pages, topic clusters and supporting content to build topical relevance.
- Audit and refresh existing content; analyze competitor content and keyword gaps.
- Develop SEO-optimized product use cases and customer case studies, including search-intent-led structure, relevant keywords, metadata and internal links.
- Stay informed about search algorithm changes and emerging search experiences.
- Develop concepts and scripts for reels, promotional videos and brand campaigns.
- Repurpose long-form material into engaging short-form social and email content.
- Collaborate with designers and marketers on creative execution.
- Create product-focused content, brochures, case studies, customer stories and presentations.
- Explain customer challenges, product use cases and business benefits through compelling storytelling.
- Research B2B technology trends, audience needs and competitor positioning.
- Coordinate with product and sales teams to verify technical and business claims.
- Write persuasive copy for Google Ads, Meta Ads, email marketing and lead-generation campaigns.
- Create newsletters, promotional messages and conversion-focused landing page content.
- Support product launches and brand-awareness initiatives with audience-specific messaging.
- Contribute to content calendars and deliver assignments to agreed deadlines.
- Monitor clicks, organic traffic, keyword rankings and engagement; recommend improvements.
- 5–6 years of professional content writing experience, including SEO-focused writing.
- Excellent written English, grammar, research, editing and storytelling skills.
- Experience producing blogs, articles, website copy, social media content and marketing materials.
- Practical understanding of keyword research, search intent, on-page SEO and content optimisation.
- Familiarity with Google Search Console, Google Analytics, SEMrush, Ahrefs or similar tools.
- Ability to simplify complex technical information and adapt tone to the audience and platform.
- Strong attention to detail, time management and cross-functional collaboration.
- Portfolio of published writing and SEO content samples required.
- Experience with B2B, SaaS, ERP, IT or technology brands.
- WordPress or other content management systems; video scriptwriting and product storytelling.
- Basic technical and off-page SEO knowledge; familiarity with AI-assisted research and editing tools.
- Understanding of content funnels and conversion-focused copywriting.