About the role
Job Summary
- We are looking for an experienced Senior Content Writer with a passion for technology and a proven track record in B2B content marketing. The ideal candidate should have hands-on experience creating technical content around AI, Generative AI, Cloud, Data Engineering, and Digital Engineering for global audiences.
- You will work closely with engineering teams, solution architects, sales, and marketing to create compelling content that educates, engages, and generates business opportunities.
- This role requires someone who can translate complex technical concepts into clear, engaging, and SEO-friendly content while strengthening Systango's position as a thought leader in emerging technologies.
Key Responsibilities
- Research, write, and edit high-quality technical content including blogs, whitepapers, case studies, eBooks, landing pages, solution briefs, newsletters, and website copy.
- Create thought leadership content focused on Artificial Intelligence, Generative AI, AI Agents, LLMs, RAG, Cloud Engineering, Data Engineering, Product Engineering, Blockchain, and Digital Transformation.
- Collaborate with engineering leaders, solution architects, product teams, and marketing to develop technically accurate and business-focused content.
- Develop SEO-driven content strategies to improve organic traffic, keyword rankings, and content performance.
- Create full-funnel marketing content (TOFU, MOFU, BOFU) to support demand generation and lead nurturing.
- Support Account-Based Marketing (ABM) initiatives by creating personalized content for enterprise prospects.
- Optimize content for both traditional search engines and AI-powered search experiences (LLM SEO).
- Conduct industry and competitor research to identify emerging trends and content opportunities.
- Maintain a consistent brand voice across all communication channels.
- Track content performance using analytics tools and continuously improve content effectiveness.
Required Skills
- 5–7 years of experience in technical content writing or content marketing for B2B technology companies.
- Excellent writing, editing, and storytelling skills with exceptional attention to detail.
- Strong understanding of AI, Generative AI, Cloud Computing, Data Engineering, Software Development, APIs, and modern technology trends.
- Experience writing content for enterprise technology audiences.
- Strong research and analytical capabilities.
- Good understanding of Technical SEO, keyword research, and content optimization.
- Ability to simplify complex technical concepts into engaging business-focused content.
- Experience collaborating with cross-functional teams including engineering, product, sales, and marketing.
Tools & TechnologiesExperience with one or more of the following:
- Google Analytics (GA4)
- Google Search Console
- SEMrush or Ahrefs
- HubSpot
- WordPress
- Canva
- ChatGPT
- Claude
- Gemini
- Perplexity AI
- Microsoft Office / Google Workspace
Preferred Qualifications
- Bachelor's degree in Computer Science, Engineering, Journalism, Communications, English, Marketing, or a related field.
- Certifications in AI, Cloud, Digital Marketing, SEO, or Content Marketing are an added advantage.
- Experience working in SaaS, Digital Engineering, AI, Cloud, or Product Engineering organizations will be preferred.
What You'll Bring
- Strong ownership and accountability.
- Curiosity to learn emerging technologies.
- Ability to work independently in a fast-paced environment.
- Excellent stakeholder management and communication skills.
- Creative thinking with a data-driven approach to content strategy.
Why Join Systango?
- Work with cutting-edge technologies including AI, GenAI, Cloud, Data Engineering, and Product Engineering.
- Collaborate with global clients and experienced technology leaders.
- Opportunity to shape the content strategy of an NSE-listed technology company.
- High ownership, continuous learning, and strong career growth opportunities.
- Dynamic, collaborative, and innovation-driven work culture.