About the role
Location: Andheri East, MumbaiWork Mode: WFO | Monday to Friday
Roles & Responsibilities
- Lead and develop SEO & ASO strategies aligned with client objectives and business goals.
- Own SEO strategy and performance across multiple client accounts, driving organic visibility, traffic, and conversions.
- Lead Technical SEO, On-Page, Off-Page, Content SEO, AEO and GEO initiatives.
- Conduct technical audits covering crawling, indexing, site architecture, Core Web Vitals, schema, redirects, and other technical issues.
- Oversee keyword research, competitor analysis, content optimization, and link-building strategies.
- Drive AEO/GEO strategies to improve brand visibility across AI-powered search and answer engines.
- Manage and mentor the SEO & ASO team, ensuring quality, timely delivery, and continuous development.
- Act as a senior point of contact for clients, leading strategy discussions, performance reviews, presentations, and escalations.
- Identify opportunities for account growth and contribute to client pitches, proposals, and new business presentations.
- Collaborate with content, development, design, paid media, and other teams to deliver integrated digital solutions.
- Monitor performance through GA4, GSC, SEMrush, Ahrefs, Screaming Frog, and relevant ASO tools, providing actionable insights.
- Stay updated with search algorithms, AI search developments, app store updates, and emerging industry trends.
Required Skills
- 5–6 years of experience in SEO/ASO, preferably in a digital marketing agency.
- Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, AEO, and GEO.
- Strong understanding of crawling, indexing, rendering, schema, Core Web Vitals, site architecture, and structured data.
- Hands-on experience with GA4, GSC, SEMrush, Ahrefs, Screaming Frog and relevant ASO tools.
- Proven experience in team management, client coordination, strategy presentations, and stakeholder management.
- Experience in client pitching, proposal development, and new business presentations.
- Strong analytical, communication, presentation, and problem-solving skills.
- Ability to manage multiple accounts, priorities, and teams in a fast-paced agency environment.
- Strong understanding of SEO/ASO trends, Google algorithm updates, AI search, and evolving search behaviour.