About the role
- Build quality backlinks from relevant, authoritative, and foundational websites.
- Improve our Google rankings for the keywords that matter most.
- Handle on-page, off-page, and technical SEO (site structure, internal links, page speed, schema, indexing).
- Run keyword research and competitor analysis to spot new opportunities.
- Grow organic traffic and the leads that come with it.
- Create social content, both videos and images, using AI tools.
- Write SEO-friendly blogs, landing page copy, and other website content.
- Turn long-form content into short, shareable pieces.
- Find ways to get Squirrels AI mentioned and cited inside AI answers from ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and others.
- Optimize our content and structured data so AI models surface us.
- Strengthen our presence on the review sites, directories, and listicles these models pull from.
- Track how we show up in AI search and keep improving it.
- Plan and run email and cold outbound campaigns.
- Manage list building, segmentation, sequences, deliverability, and A/B testing.
- Hands-on experience with Instantly, , and ZoomInfo is a strong plus.
- Set up and maintain tracking with GSC, GA4, Google Tag Manager, and Microsoft Clarity.
- Build simple, useful reports and dashboards.
- Run CRO on landing pages and forms to lift conversions (testing, removing friction, improving the funnel).
Required Qualifications
- A completed degree (Bachelor's or higher).
- A strong digital marketing background with real hands-on SEO experience.
- Comfortable using AI tools for content, research, and day-to-day marketing.
- Good grasp of SEO fundamentals, link building, and analytics.
- Strong written English and the ability to create and edit your own copy.
- Organized, data-driven, and able to run several things at once without hand-holding.
- Available for the Monday to Friday, 1:30 PM to 10:30 PM IST shift, on-site in Hyderabad.