Senior SEO Specialist

G2 is looking for a Senior SEO Specialist. As part of our world-class SEO team, your goal is to grow measurable traffic, citations, and conversions on our marketplace and other sites. This is a senior, in-house role where you'll work across a broad range of SEO and ASO disciplines, from technical optimization and schema to keyword strategy, citations, and experimentation.

This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful. You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. You will collaborate closely with Product, Engineering, Content, and Analytics to turn SEO opportunities into shipped, measurable impact.

Responsibilities:

• Support the SEO team in developing and executing high-impact, resource-intensive initiatives for our marketplace.
• Support G2 localization and drive increased global website traffic.
• Own the keyword strategy and content optimization on learn. and www.
• Increase organic and LLM-driven traffic through continuous optimization and experimentation.
• Perform comprehensive keyword research and develop detailed keyword/prompt mapping strategies.
• Lead competitive SEO and AEO analysis to benchmark performance and identify opportunities for growth.
• Partner closely with Product and Engineering teams, serving as the primary SEO point of contact, and implement technical SEO and AEO recommendations at scale.
• Optimize internal linking structures, on-page content, and site speed for improved rankings and UX.
• Develop deep expertise in Technical SEO and AEO and serve as a trusted SME for the team.
• Mentor and coach Jr. and SEO Specialists through guidance, reviews, and shared learning.

Requirements:

• We realize applying for jobs can feel daunting at times. Even if you don't check all the boxes in the job description, we encourage you to apply anyway.
• Bring 5+ years of proven SEO experience with a strong track record of delivering measurable results.
• Demonstrated ability to conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategy.
• Possess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective.
• Deep proficiency with SEO tools such as Ahrefs, SEMrush, Profound, and STAT to monitor performance and guide decision-making.
• Strong technical SEO expertise, including experience auditing enterprise-scale websites and translating findings into actionable recommendations for site improvements.
• Working expertise in structured data implementation (schema markup) and its impact on search engine visibility.
• Ability to manage multiple SEO/AEO projects at once while keeping priorities aligned to business impact.
• Experience working cross-functionally to advocate for SEO and AEO best practices across the organization.
• Strong communicator who can break down complex SEO/AEO insights into clear, actionable recommendations for both technical and non-technical stakeholders.
• Possess a strong personal brand and active presence in the SEO community, staying updated on trends and best practices.

Nice to Have:

• Experience with large-scale marketplaces or SaaS platforms.
• Experience with hreflang and international SEO fundamentals.
• Exposure to AEO, LLM-driven search, or citation optimization.
• Familiarity with log file analysis and crawl budget optimization in large-scale sites.
• Experience running or partnering on A/B testing initiatives for SEO, content, or on-page optimization.
• Experience managing large-scale taxonomy, faceted navigation, or programmatic SEO architectures.
• Engagement with the SEO community (experimentation, writing, speaking).